Shupatto is a Japanese lifestyle brand created by Marna Inc., known for reinventing the everyday reusable bag through thoughtful design and innovation. The brand has become known internationally for its patented "one-pull" folding system, which allows bags to be folded up in seconds thanks to a unique pleated structure inspired by Japanese functionality and the minimalist lifestyle. Combining practicality, compactness and modern aesthetics, Shupatto transforms an everyday item into a refined design accessory designed for active life.

Designed and manufactured in Japan, Shupatto products are created with a focus on sustainability, ergonomics and respect for the environment. Lightweight, washable and designed for repeated daily use, these bags are made to retain their folds and structure even after heavy use. Through collaborations, seasonal collections and internationally renowned design awards, including the Red Dot and iF Design Awards, Shupatto has become a globally recognized brand, appreciated for its combination of innovation, practicality and refined Japanese design.